I ask whether a product needs to exist before I decide what it should look like. Every decision after that, I can back with evidence.

A notification system that helps people act on indoor air quality before it becomes a problem, shaped by primary research and tested with 6 users through interview sessions and A/B testing.

A Chrome extension that uses AI to turn dense terms and conditions into language people can actually read, so they know what they're agreeing to before they click accept.

A visual and UX audit of DistroWatch's interface, looking at where hierarchy and information design fall short for people trying to compare Linux distributions.